Practical resources for advancement shops without the time to make their own. Free to use, no signup required.
The Fundraising Metrics Glossary
A reference glossary of the most common metrics and KPIs in higher education advancement: cost to raise a dollar, donor retention, pipeline velocity, and dozens more. Plain-language definitions with practical context, written for working practitioners.
Cost to Raise a Dollar (CRD). Total fundraising expenses divided by total dollars raised. The most cited efficiency metric, and the most context-dependent.
Also in the Works
- Advancement Career Guide
- Major Gifts Explained
- Advancement Services Guide
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